BITTM, the
Beijing International Travel & Tourism Market is
to be held in Beijing from 3-5 April 2006. The mart
creates an annual platform where global and local industry
professionals meet, discuss and contract the upcoming
seasons. Dedicated exclusively to business-to business.
Travel and Tourism is a relatively young industry
for China, but has become one of the most dynamic
sectors of the Chinese economy in the past few years.
The World Tourism Organization (WTO) predicts that
China is becoming the fourth most important outbound
travel market with a predicted 100 million departures
in 2020. The average expenditure of Chinese travelers
is US$175 per day, which is amongst the highest in
outbound traveling expenditure statistics. Total expenditure
for 2004 was estimated at US$16 billion.
BITTM provides the essential link between the rapid
development of the Chinese travel and tourism industry
and the dynamic needs of the global industry.
Why BITTM?
| • |
1,800 marketing leads were taken
onsite by international exhibitions |
| • |
Circa US$9,360,000 of business done onsite by
international exhibitors |
| • |
87% of exhibitors achieved sales & marketing
objectives |
| • |
80% of exhibitors stated that visitor quality
met or surpassed their expectations |
| • |
57% of exhibitors stated that visitor’s
numbers met or surpassed expectations |
| • |
73% of the exhibitors stated that the ROI (value
for money) exceeded expectations |
| • |
86% of the visitors have direct purchasing influence |
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