BITTM, the Beijing International Travel & Tourism Market is to be held in Beijing from 3-5 April 2006. The mart creates an annual platform where global and local industry professionals meet, discuss and contract the upcoming seasons. Dedicated exclusively to business-to business.

Travel and Tourism is a relatively young industry for China, but has become one of the most dynamic sectors of the Chinese economy in the past few years. The World Tourism Organization (WTO) predicts that China is becoming the fourth most important outbound travel market with a predicted 100 million departures in 2020. The average expenditure of Chinese travelers is US$175 per day, which is amongst the highest in outbound traveling expenditure statistics. Total expenditure for 2004 was estimated at US$16 billion.

BITTM provides the essential link between the rapid development of the Chinese travel and tourism industry and the dynamic needs of the global industry.

Why BITTM?

•	1,800 marketing leads were taken onsite by international exhibitions
•	Circa US$9,360,000 of business done onsite by international exhibitors
•	87% of exhibitors achieved sales & marketing objectives
•	80% of exhibitors stated that visitor quality met or surpassed their expectations
•	57% of exhibitors stated that visitor’s numbers met or surpassed expectations
•	73% of the exhibitors stated that the ROI (value for money) exceeded expectations
•	86% of the visitors have direct purchasing influence