for the week ending 4th January 2009

1

2009 to be 'Visit India' year

2

'Visit Kerala 2009' planned to woo domestic tourists

3

JetLite, AI and Kingfisher reduce fares on domestic routes

 

 

4

Orissa Tourism launches cruise service on river Mahanadi

5

Air India announces rewards for highest performing agents

6

Jet Airways and JetLite introduce 21 day advance purchase apex fares

 


 

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AIRLINES

 

JetLite, AI and Kingfisher reduce fares on domestic routes
Air India, JetLite (Economy Class) and Kingfisher have brought down the one way basic fare. Air India will offer an average reduction of 52 per cent in basic fare in 20 major sectors. The benefit of reduced fare will be extended to other sectors soon. JetLite has lowered fare by up to 40 per cent on 26 domestic destinations. For example, the Air India fare on Delhi-Mumbai sector is Rs. 1,675, reduced from the previous Rs. 3,300. Similarly, Mumbai-Bengaluru basic fare is now as low as Rs. 1,200. The highest reduction is on Chennai-Bengaluru sector, where the basic fare is Rs. 200. These fares are exclusive of applicable taxes and fuel surcharge, which is Rs.1,950 for sectors less than 750 km and Rs. 2,700 for sectors above 750 km distance. Kingfisher Airlines has slashed air fares between 21 and 65 per cent on various routes with effect from January 1, 2009.

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Air India announces rewards for highest performing agents

Valid from January 1 to February 28, 2009, Air India has announced attractive incentives jointly with GDS major Galileo for its approved travel agents. The joint promotional programe aims at increasing sale on Air India domestic sectors (both IC and AI designated flights), by travel agents using the Galileo terminals. The programme rewards highest performers with monthly awards like free tickets, air conditioners, microwaves, movie tickets and a bumper prize of a holiday package.

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Jet Airways and JetLite introduce 21 day advance purchase apex fares

Effective January 1, 2009, Jet Airways and its subsidiary JetLite, have introduced a special 21 Day Advance Purchase (APEX) fares. Jet Airways will offer a fare of INR 250 on all of the airline's 45 domestic sectors. The booking and sale validity of this offer is from January 1 to January 31, 2009. JetLite will offer fare of INR 9 for all purchases made at least 21 days before the flight departure. This offer is valid on the airline's 26  domestic sectors. The booking and sale validity of this offer will also be from January 1 to January 31, 2009. All fares are exclusive of taxes and surcharge.
 
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MOT


2009 to be 'Visit India' year

Following the National Tourism Advisory Council’s (NTAC) meeting called by the ministry of tourism (MOT), government of India on December 15, 2008 to take stock of the tourism scenario in the wake of economic meltdown and Mumbai terror attack, the ministry of tourism has officially confirmed that 2009 will be Visit India year. Under the Visit India 2009, India will be aggressively marketed in key source markets internationally. And visitors in 2009 would experience rural tourism, eco-tourism, adventure tourism, wellness tourism in specially worked out packages in 2010 and 2011, thereby incentivising their repeat visit to India. The MOT in partnership with other stakeholders of travel, tourism and hospitality industry is finalising attractive incentives and other modalities. The move is expected to boost MOT’s effort to increase arrivals which have witnessed a perceptible decline, especially in the second half of 2008 due to the slowdown and terror attacks in India.

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STATES

 

'Visit Kerala 2009' planned to woo domestic tourists
 
Kerala tourism has planned an umbrella campaign called ‘Visit Kerala 2009’ from January this year to counter the expected slowdown in tourist arrivals due to the economic crisis. This initiative is part of its efforts to boost tourism. Under the campaign, Kerala Tourism will participate in trade fairs and road shows in tier II cities in different states and will adopt new technology like the Internet, web blogs and mobile phones to market and promote the destinations. Kerala tourism will prepare brochures and CDs in local languages and distribute them in the states.

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Orissa Tourism launches cruise service on river Mahanadi
 
Orissa has launched a double-decker vessel for cruise service across the river Mahanadi. Debi Prasad Mishra, tourism minister, Orissa inaugurated the cruise vessel recently. The first-of-its-kind river cruise service in the state would enable people to experience the ethereal beauty of Mahanadi and its surroundings. Initially, the cruise vessel Swagatika, which can accommodate 80 people, will reach Dhabaleswar Island. The cruise service is a part of public-private-partnership (PPP) project under the Mahanadi Eco-Heritage Circuit. A similar cruise project on the Mahanadi is being undertaken to connect the river through Sonepur-Meramundali route via Tikarpada gorge.

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